Shifting from Hardware to Software, Secrets to make the change

The learnings from a technical sales guy.

Early enough in my career, I got the opportunity of jumping straight out of college into a hardware sales role. The shiny corporate logo, worldwide brand awareness, and compelling story of how great the products seem to be were enough for me to jump into that wagon. In hindsight, it was the best and worst decision of my career.

Straight out of the gate, I realized the semiconductor industry is tough. The industry is full of know-it-all personalities with…